Now what do I consider great advertising? Here are three that I know make the cut with me, and I'll tell you why.
CaratLane has mastered the art of wooing customers really well, and I've said this in two other posts too. (Read them here: Words that could be great pick-up lines! and CaratLane: A shiny, classy online beacon). Take a look at their latest e-mailer.
The rare great exception in the financial services sector, has been the Professor Simply Simple series which is the brainchild of Tata Mutual Fund. They make boring financial and economic facts come alive.
May be, these examples will make you sit up and take note of what you are doing wrong, at such great expense!